If you Love Coffee, You’ll Adore This
Monday, 25 August 2014 19:46
Bloomfield Hills, Michigan, August 2014—There’s a revolutionary new consumer product out there called VitaPerk, the first branded nutraceutical specifically designed to use in coffee.

It was created to address an American diet that is becoming more and more unbalanced. We have on-the-go lifestyles and an over-abundance of foods low in nutrients and high in fat, sodium, and added sugars to thank for it. 

Vitaperk to the rescue! Consumers now have the ability to conveniently add a full spectrum of essential vitamins and minerals to their coffee. With a market of 183 million coffee drinkers in the U.S. and over 400 million cups consumed daily, VitaPerk is in the right place at the right time.
Is Antarctica Really Melting?
Monday, 25 August 2014 19:31
Literally Everywhere, USA, August 2014—We’ve heard a lot of talk and read many articles about the warming of our planet. Here’s an update on this vitally important question and what impact it might have on coastlines around the world:

The Antarctic continent is roughly the size of the United States and Mexico combined and is composed of rock covered by glaciers some 16,000 feet thick. The glaciers form from fallen snow, compacting into successive layers of ice. Then they move downhill toward the coasts and “calve” into the ocean as icebergs. Eventually, they melt out into the sea. Antarctica and Greenland combined hold about 99 percent of the globe’s freshwater ice.

According to the National Snow & Ice Data Center, the result of the entire Antarctic continent melting completely would be a sea level rise of about 200 feet around the world, which would lead to untold devastation.
Too Much of a Good Thing?
Monday, 25 August 2014 19:16
Everywhere, USA, August 2014—Is it true that much of our food is actually over-fortified with excessive amounts of vitamins and minerals that can be dangerous to our health? Here’s an update on the facts, and a suggestion to be cautious.

Added nutrients in the processed foods we eat can indeed be too much of a good thing, especially for kids. Nearly half of American children aged eight and under consume potentially harmful amounts of vitamin A, zinc and niacin because of excessive food fortification. This is according to a report from non-profit health research and advocacy group Environmental Working Group (EWG). Outdated nutritional labeling rules and misleading marketing tactics used by food manufacturers add to the problem. EWG’s analysis for the “How Much Is Too Much?” report focused on two frequently fortified food categories: breakfast cereals and snack bars.
Kids LiveWell Initiative Thriving
Wednesday, 30 July 2014 18:24
Washington, D.C., July 2014—The National Restaurant Association’s (NRA) groundbreaking Kids LiveWell program is celebrating its three-year anniversary this month. The voluntary program, which provides a growing selection of healthful children’s menu choices, has grown from 19 to 150 participating restaurant brands, representing more than 42,000 locations nationwide. The initiative includes quickservice and tableservice concepts among national companies, regional chains, and independent restaurants, as well as theme parks, resorts and museums.
“We are excited to celebrate Kids LiveWell’s third anniversary and the extraordinary progress of the program in that short period of time,” said Dawn Sweeney, president and CEO of NRA. “Consumers are eager for healthful options and the success of Kids LiveWell has shown that restaurants and foodservice companies are enthusiastic to provide those nutritious choices. We are proud that the Kids LiveWell program is helping families in every state across the country find healthful options when dining out.” 
The Best and Worst of Sunscreens
Wednesday, 30 July 2014 17:54
Everywhere, USA, July 2014—With summer officially here, Earth Talk® answers questions about which sunscreens are safe and which are not:

Skin cancer is by far the most common form of cancer in the United States, with more new cases each year than breast, prostate, lung, and colon cancers combined. And the rate of newly diagnosed cases of the most deadly skin cancer, melanoma, has tripled over the last three decades. But many of the sunscreens on the market do not provide enough protection from the sun’s damaging rays. Also, some of them contain chemicals that can also cause health problems in their own right.
The Future of Fuel Cells
Monday, 25 August 2014 19:23
Everywhere, USA, August 2014—Fuel cells have been around awhile, but are still little more than science fiction at our fingertips. Is driving a car loaded with these babies really any greener than conventional gas-powered internal combustion cars?

A decade ago cars powered by fuel cells seemed like the future of green automotive travel, but many analysts now think otherwise.

These futuristic cars run on hydrogen fuel and emit only heat and water vapor. The drive train is powered by electricity generated by mixing on-board hydrogen with airborne oxygen. No greenhouse gases are emitted. The renewable fuel can be produced domestically. Environmentalists love them. 
Alternative Healthcare Comes of Age
Wednesday, 30 July 2014 18:31
Bolingbrook, Illinois, July 2014—Scrip Companies is a global distributor of equipment and supplies for complementary and alternative medicine (CAM) professionals, home health providers and consumers. They recently released a White Paper, “Healthcare Revolution: The Growing Popularity of Complementary and Alternative Medicine (CAM).” The paper explores the rise of CAM in response to cost trends in the U.S. healthcare system and the influence of the aging Baby Boomer generation.

“The widespread shift toward patient-centric care has triggered a growing demand for chiropractic, massage therapy, acupuncture, laser therapy, and other natural approaches to wellness,” says Kray Kibler, chief operating officer and chief financial officer, Scrip. “CAM emphasizes the natural healing ability of the body versus the emphasis on technology for healing in conventional medicine.”

A study from the Centers for Disease Control and Prevention determined the most common complementary health approaches used by U.S. adults:

non-vitamin, non-mineral dietary supplements (17.9 percent) practitioner-based chiropractic or osteopathic manipulation (8.5 percent)
yoga with deep breathing or meditation (8.4 percent) massage therapy (6.8 percent).
FOGO Phobia
Wednesday, 30 July 2014 18:08
New York, N.Y., July 2014—Life expectancy continues to climb — up to more than 81 years for women and 76 years for men – but many of us have concerns around aging. Pfizer is challenging Americans to address their #FOGO – Fear of Getting Old – as the next phase of Get Old, an initiative by Pfizer around aging, encouraging honest conversations and celebrating getting “old” at whatever stage of life you are.

“We want people to Get Old with a new attitude. If you address fears or concerns today you can work to make the right health and lifestyle choices that will impact how you age tomorrow,” said Freda Lewis-Hall, M.D., Chief Medical Officer at Pfizer. “People of all ages should start thinking about how they want to age, and turn fears into healthy actions.”
Wildfires and the Environment
Wednesday, 30 July 2014 17:43
Everywhere, U.S.A., July 2014—This month the smart folks at EarthTalk respond to a question many of us are probably asking: Why are wildfires on the increase and what can be done to stop them from happening?                                                                            

There’s no question that wildfires are on the increase across the American West and other fire-prone regions of the world. And most environmental leaders agree that global warming is largely to blame. In a recent study published in the journal Geophysical Research Letters, researchers from the University of Utah analyzed a database of large wildfires in the western U.S. between 1984 and 2011. They found a significant increase in the number of large fires and/or the area covered by the blazes. From Nebraska to California, the number of large wildfires increased sevenfold per year over the study period, with the total area burned increasing by 90,000 acres a year, on average.
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