Alternative Healthcare Comes of Age
Wednesday, 30 July 2014 18:31
Bolingbrook, Illinois, July 2014—Scrip Companies is a global distributor of equipment and supplies for complementary and alternative medicine (CAM) professionals, home health providers and consumers. They recently released a White Paper, “Healthcare Revolution: The Growing Popularity of Complementary and Alternative Medicine (CAM).” The paper explores the rise of CAM in response to cost trends in the U.S. healthcare system and the influence of the aging Baby Boomer generation.

“The widespread shift toward patient-centric care has triggered a growing demand for chiropractic, massage therapy, acupuncture, laser therapy, and other natural approaches to wellness,” says Kray Kibler, chief operating officer and chief financial officer, Scrip. “CAM emphasizes the natural healing ability of the body versus the emphasis on technology for healing in conventional medicine.”

A study from the Centers for Disease Control and Prevention determined the most common complementary health approaches used by U.S. adults:

non-vitamin, non-mineral dietary supplements (17.9 percent) practitioner-based chiropractic or osteopathic manipulation (8.5 percent)
yoga with deep breathing or meditation (8.4 percent) massage therapy (6.8 percent).
Kids LiveWell Initiative Thriving
Wednesday, 30 July 2014 18:24
Washington, D.C., July 2014—The National Restaurant Association’s (NRA) groundbreaking Kids LiveWell program is celebrating its three-year anniversary this month. The voluntary program, which provides a growing selection of healthful children’s menu choices, has grown from 19 to 150 participating restaurant brands, representing more than 42,000 locations nationwide. The initiative includes quickservice and tableservice concepts among national companies, regional chains, and independent restaurants, as well as theme parks, resorts and museums.
“We are excited to celebrate Kids LiveWell’s third anniversary and the extraordinary progress of the program in that short period of time,” said Dawn Sweeney, president and CEO of NRA. “Consumers are eager for healthful options and the success of Kids LiveWell has shown that restaurants and foodservice companies are enthusiastic to provide those nutritious choices. We are proud that the Kids LiveWell program is helping families in every state across the country find healthful options when dining out.” 
The Best and Worst of Sunscreens
Wednesday, 30 July 2014 17:54
Everywhere, USA, July 2014—With summer officially here, Earth Talk® answers questions about which sunscreens are safe and which are not:

Skin cancer is by far the most common form of cancer in the United States, with more new cases each year than breast, prostate, lung, and colon cancers combined. And the rate of newly diagnosed cases of the most deadly skin cancer, melanoma, has tripled over the last three decades. But many of the sunscreens on the market do not provide enough protection from the sun’s damaging rays. Also, some of them contain chemicals that can also cause health problems in their own right.
Global Consumers Putting Their Money Where Their Heart Is
Wednesday, 30 July 2014 17:30
New York, NY, July 2014—A recent Nielsen poll finds that 55 percent of global online consumers in 60 countries say they would reward socially conscious companies with their shopping dollars. The propensity to buy socially responsible brands is strongest in Asia-Pacific (64%), Latin America (63%) and Middle East/Africa (63%). The numbers for North America and Europe are 42 and 40 percent, respectively.

Apparently, it’s no longer a question if consumers care about social impact. Consumers do care and show they do through their actions. Now the focus is on determining how a company’s brand can effectively create shared value by marrying the appropriate social cause to consumer segments.
“Consumers around the world are saying loud and clear that a brand’s social purpose is among the factors that influence purchase decisions,” said Amy Fenton, global leader of public development and sustainability, Nielsen. “This behavior is on the rise and it provides opportunities for meaningful impact in our communities, in addition to helping to grow share for brands.”
The Evil Acronym: HBP
Wednesday, 11 June 2014 21:08
Atlanta, Georgia, June 2014— High blood pressure, also known as hypertension, or HBP, may be painless as it develops, but its effects on your health are incredibly dangerous.

In addition to damaging the lining of the arteries and increasing your risk of heart disease, hypertension also can cause heart failure, stroke and kidney disease, including kidney failure. It can boost your risk for dementia and, for men, cause erectile dysfunction.

Based on data from its scientifically-validated health risk assessment the RealAge Test, Sharecare, the online health and wellness engagement platform created by Dr. Mehmet Oz and WebMD founder Jeff Arnold, has identified 10 American cities where residents struggle most with hypertension: Greensboro, North Carolina; New Orleans; Memphis, Tennessee; Greenville, South Carolina; Louisville, Kentucky; St. Louis; Las Vegas, Nevada; Virginia Beach, Virginia; Buffalo, New York, and Oklahoma City, Oklahoma.
FOGO Phobia
Wednesday, 30 July 2014 18:08
New York, N.Y., July 2014—Life expectancy continues to climb — up to more than 81 years for women and 76 years for men – but many of us have concerns around aging. Pfizer is challenging Americans to address their #FOGO – Fear of Getting Old – as the next phase of Get Old, an initiative by Pfizer around aging, encouraging honest conversations and celebrating getting “old” at whatever stage of life you are.

“We want people to Get Old with a new attitude. If you address fears or concerns today you can work to make the right health and lifestyle choices that will impact how you age tomorrow,” said Freda Lewis-Hall, M.D., Chief Medical Officer at Pfizer. “People of all ages should start thinking about how they want to age, and turn fears into healthy actions.”
Wildfires and the Environment
Wednesday, 30 July 2014 17:43
Everywhere, U.S.A., July 2014—This month the smart folks at EarthTalk respond to a question many of us are probably asking: Why are wildfires on the increase and what can be done to stop them from happening?                                                                            

There’s no question that wildfires are on the increase across the American West and other fire-prone regions of the world. And most environmental leaders agree that global warming is largely to blame. In a recent study published in the journal Geophysical Research Letters, researchers from the University of Utah analyzed a database of large wildfires in the western U.S. between 1984 and 2011. They found a significant increase in the number of large fires and/or the area covered by the blazes. From Nebraska to California, the number of large wildfires increased sevenfold per year over the study period, with the total area burned increasing by 90,000 acres a year, on average.
Cluck ‘N Moo – Who knew?
Wednesday, 11 June 2014 21:17
Everywhere, USA, May 2014—Once upon a groovy time in a place called Bethel, where peace and love reigned, Cluck met Moo at Woodstock.

Moo was playing it cool, chomping on some alfalfa, when Cluck crossed the road to Yasgur’s Farm. “Outta sight,” Moo mooed. ”Peace, love, and chicken,” Cluck clucked. And so with the sounds of Woodstock in the background, they became best friends, clucking and mooing on that little farm in upstate New York. From their vantage point up there, they dreamed of venturing out, beyond the daisy-filled fields, bringing the Woodstock magic of their friendship to everyone.
In 2013, the world was changing. Cluck and Moo knew it was time to come out of the barn – time to partner chicken and beef to become one far-out burger.

And the legend of Cluck ’n Moo began.
A New Way to be Nutty
Wednesday, 11 June 2014 21:01
Mountain House, California, June 2014—A Loving Spoon recently announced the launch of its new portable dessert and snack line. The company offers superior nut butters that combine pure, bare ingredients to produce bold flavors—but never an ounce of guilt. It’s available in multiple flavors such as Honey Vanilla Bourbon Peanut Butter and Purely Cacao Nib Peanut Butter.
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