AHAVA – New Skincare Line with Dead Sea Connections

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Thursday, 09 July 2009 16:44

New York, New York, July 2009 – AHAVA, creators of mineral-based skincare products exclusive to the Dead Sea, has announced the launch of their new mineral body washes, Mineral Botanic. The paraben, SLS and SLES-free products are composed of seven deliciously scented shower creams, sure to please the senses and soften skin, for a luxurious bathing experience. Created from natural organic plant and fruit extracts, AHAVA has developed a formulation based on a new technology using micro-spheres that encapsulate very high concentrations of oils and minerals taken from Israel’s Dead Sea. This approach has made it possible for AHAVA to create seven scent combinations targeted to support the needs of different skin types. Enriched with organic plant extracts and natural moisturizing oils such as Macadamia and Sunflower, this new line is truly skin-friendly, having no drying effects on the skin. Each scent is hypoallergenic and approved for the most sensitive skin types. “Creating this new line of organic body washes is a natural progression for AHAVA,” says Michael Etedgi, CEO of AHAVA North America. “We noticed that there wasn’t a line of natural body washes that specifically focused on different skin types. AHAVA wanted to fill that void.” The products within the AHAVA Mineral Botanic collection are broken down by skin type. For normal to dry skin there is Grape & Avocado, Frangipani & Orange, and Water Lily & Guarana, a micro-peeling cream wash with a gentle exfoliation. For very dry skin there is Hibiscus & Fig and Pansy & Bamboo. Lastly, for more sensitive skin there is Lotus Flower & Chestnut and Honeysuckle & Lavender. Founded in 1988, AHAVA principals report they are driven by a passion to unearth the secrets of the revitalizing effects of minerals on the skin. The only cosmetics company indigenous to the Dead Sea region, AHAVA employs a truly singular scientific approach in its environmentally-conscious research activities. Over the years, this has culminated in the development of a series of premier skincare product lines, renowned for their efficacy. AHAVA harvests and formulates the rich natural resources of this magical region in strict compliance with recognized international standards. SOURCE: AHAVA < Prev   Next >