Baking Breakthrough for Celiac, Gluten Sensitivity Sufferers

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Monday, 01 February 2010 20:45

Columbia, Missouri, January 2010 – It’s the “Bread that loves you back”. It’s Bready®, a new robotic baking system developed in Sweden that produces fresh baked, great-tasting gluten-free bread that minimizes the threat of contamination, and contains less than 3 parts per million of gluten. It may just be the Holy Grail for people with celiac disease and gluten-sensitivity. Now you can make bakery-quality gluten-free breads with ease in your own kitchen. Bready will be ready to ship in March, and will show users quickly how this departure from existing bread machine technology may not only be revolutionary and an answer for those diagnosed with celiac disease or who are sensitive to gluten – its great taste should attract others as well. Combining a mixing and baking “robot” and BPA-free “mix bag”, Bready will deliver breads and cakes that are moist and soft, yet hold easily together as sandwiches and don’t grow stale as quickly as do typical gluten-free loaves. Guesswork is eliminated as consistent results are delivered automatically with minimal clean-up. The secret is the patented vertical kneading action, a marriage of software and mechanics. The motion emulates the kneading technique of a professional baker – in the process, moisture from the liquids deeply penetrate the gluten-free flour, resulting in a moist, evenly textured bread that won’t crumble under a knife. Gluten-free is rapidly becoming a way of life for the one in 133 people with celiac disease and countless others who are sensitive to the gluten found in wheat, rye and barley. A growing awareness on the part of the health industry has led to increased diagnosis—although most sufferers remain undiagnosed or are opting to diagnose themselves through an imposed gluten-free diet. Such a diet has also been found to be beneficial for children and persons with autism, ADHD, certain forms of cancer and auto-immune diseases such as diabetes and Crohn’s Disease. Holly Smith-Berry, president/CEO of Bready North America, says the product has received rave reviews from its independent home testers. “We asked people with celiac disease and parents of autistic children on a gluten and casein-restricted diet to use Bready for making gluten-free breads at home. The reaction was unanimous. They loved the breads, and most of them said they “couldn’t go back” to eating their old bread. Smith-Berry, who has championed kitchen appliances for companies like Salton and Toastmaster, has experience in bread prep, from bread machines to toasters. “I’ve never seen such a grateful test group. These are people who really miss bread, and Bready is a solution for them,” she said. More than just plain bread, Bready mix comes in eight varieties, including sandwich white, mock rye, jalapeño cheddar, pecan spice, Mediterranean olive, pizza dough, chocolate cake and apple cinnamon coffee cake. The mixes are made from all natural ingredients, are free of preservatives, and contain less than three parts per million of gluten. The breads are high in fiber, heart-healthy and made in the U.S. at a gluten-free facility. Here’s how Bready works: The consumer scans a bag of mix (only special Bready mixes may be used) and loads it into the baking robot, adding oil, water and yeast. The scanner, which reads a radio frequency ID (RFID) tag on the mix bag, has already programmed the baking protocol for the specific bread variety. Once the door is shut and a button pushed, the dough is mixed and kneaded inside the mix bag until it’s automatically transferred from bag to pan where it rises and bakes. The robot beeps when the loaf, cake or dough is ready. Additional features, like a steam function for a chewier crust and a garnish cycle, allow bakers to customize their breads. The empty bag is wound around a rod for easy disposal. A non-stick bake pan allows the bread to roll out effortlessly onto a cooling rack. Unlike a traditional bread machine, there’s no paddle to dig out and no gaping hole in the bottom of the loaf. Bready loaves are more horizontal and look like what you’d expect to find at your local bakery—now local is as close as your own kitchen. Initially, Bready will only be sold on its website www.mybready.com. Interested customers may reserve their Bready robot and 4-pack mix sampler at a special introductory rate. SOURCE: Bready North America < Prev   Next >