| Hippie Chips and Beyond |
| Wednesday, 03 March 2010 17:56 | |||
 California, March 2010 – Armed with a mission to offer consumers low-fat, great-tasting, low-calorie snacks, Rock-n-Roll Gourmet LLC was launched last June – founded by husband-and-wife musicians who saw an unfulfilled market niche.
Today the company produces four lines, each with a rock-n-roll attitude: its flagship brand Hippie Chips, Baked Potato Chips, Rock & Pop Kettle Korn, Sweet Emotions—Heart-Shaped Snacks with Chocolate Drizzle, and the newest member of the ensemble, Little Wings—Buffalo Wing Chips with Bleu Cheese Drizzle. The founders are Dan and Jean Ehrlich, who were recently joined by an investor team led by John Paul DeJoria, co-founder of John Paul Mitchell Systems and The Patrón Spirits Company. Through DeJoria’s marketing expertise and retail relationships, the company seeks to further diversify its product lines and significantly ramp up distribution nationwide. Hippie Chips and its snack siblings are currently available online, at regional supermarket chains (Safeway) and natural food stores (Whole Foods Markets) and at convenience stores, as well as in public schools and on college campuses. With such fun brand slogans as “Don’t Worry, Be Hippie!” and “Peace, Love and Gluten Free,” Rock-n-Roll Gourmet is dedicated to creating delicious snacks that are all-natural, kosher-certified and non-GMO, with zero trans fats. Along with creative flavor names and colorful packaging, the back of each bag has a “Music Showcase” section spotlighting a different band or artist. The current line-up includes Levon Helm, The Boxmasters, The Upwelling, Mindy Smith, Trevor Hall, Haven James, Sarah Burgess and the worldwide peace-through-music initiative, Playing for Change. Dan and Jean Ehrlich, who are musicians, have traveled the world, playing tours and festivals. Like most musicians, they ate whatever was backstage, noshed late at night, and otherwise ate on the run. Snacks that were great tasting and natural were hard to find. Dan already had experience in the food industry from working with his brother in the early years of Robert’s American Gourmet, producer of Pirate’s Booty. Jean was once a personal chef and worked in restaurants and delis. Together they decided to combine their food experiences and love of music to create a different kind of snack food company. With the launch of Rock-n-Roll Gourmet has come a greater commitment to the youngest of consumers. The company is ramping up an organization called ROCO NOW to Rock Out Childhood Obesity NOW, a public school initiative encouraging children to choose natural snacks, make better nutritional choices and engage in regular exercise. Rock-n-Roll Gourmet is launching a “No MSG In Me” bus tour utilizing its 36-foot tour bus, affectionately known as “The Mother Chip.” The bus will take the company’s natural snacks ethos to schools, parks, concert venues, retail partners and, of course, the open road. Rock-n-Roll Gourmet is headquartered in California. Visit the website at www.rocknrollgourmet.com. SOURCE: Rock-n-Roll Gourmet
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