Kellogg, CBS’s Samantha Harris Fighting Hunger with Feeding America

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Thursday, 09 July 2009 16:36

Battle Creek, Michigan, July 2009 – The Kellogg Company recently announced it is teaming up with Samantha Harris - correspondent and fill-in anchor of CBS' The Insider - to announce a special program that makes it easier for consumers to help feed those in need. Recent reports show that one in eight Americans is struggling with hunger, and food banks across the country are challenged to keep up with rising demand. Food bank network agencies are seeing an average increase of 30 percent in the need for food assistance. Beginning today, consumers can visit www.kelloggs.com/feedingamerica to make a donation to Feeding America, the nation's leading hunger relief organization. For consumer donations of $5 or more, Kellogg will reward them with Kellogg's cereal coupons worth a total of $5. This initiative is part of an ongoing commitment from Kellogg to help fight hunger. In April, the Company announced that it was donating an entire day's worth of cereal production - more than 55 million cereal servings - to Feeding America. And now, Kellogg is kicking off the donation in New York. Harris will present the very first box of cereal at the Food Bank For New York City's Community Kitchen of West Harlem. Feeding America relies on the donations of consumers to help feed Americans in need. "Kellogg Company has been a committed supporter of Feeding America, and it's no surprise that during this critical time of need they are taking a leading role in helping make a difference and encouraging consumers to join them in the fight against hunger," said Vicki Escarra, president and CEO of Feeding America. "Cereal is especially needed at food banks because it is convenient, shelf stable and nutritious. Kellogg's dedication to providing cereal to those in need is truly admirable." The consumer donation program will run for three months or until the goal of $1 million in total consumer donations is reached, with coupons distributed to 200,000 consumers. Since Feeding America was founded, Kellogg Company has been a committed donor, donating more than 224 million pounds of food over the past 10 years. The most recent donation of 3.5 million pounds of cereal is worth approximately $10 million and amounts to more than 55 million cereal servings. Over the last five years, Kellogg has contributed more than $40 million in cash and $120 million in product to various charitable organizations around the world. For more information on Kellogg Company's Corporate Responsibility efforts, please visit www.kelloggcompany.com/CR. For information on Kellogg Company's commitment to nutrition, visit www.kelloggsnutrition.com SOURCE: Kellogg Company < Prev   Next >