| Kellogg Removes Immunity Statement from Rice Krispies Box |
| Friday, 06 November 2009 19:12 | |||
 Battle Creek, Michigan, November 2009 – The Kellogg Company has announced it will discontinue the immunity statements on Kellogg's Rice Krispies cereals.
Last year, Kellogg started the development of adding antioxidants to Rice Krispies cereals. While science shows that these antioxidants help support the immune system, given the public attention on H1N1, the Company decided to make this change. The communication will be on pack for the next few months as packaging flows through store shelves. The company will, however, continue to provide the increased amounts of vitamins A, B, C and E (25% Daily Value) that the cereal offers. Historically, founder W.K. Kellogg, had a strong commitment to nutrition, health and quality, and his vision continues to drive improvement in the company’s products and processes, with the goal of providing great-tasting, nutritious products that meet the most rigorous quality standards. The company began as a small manufacturer and marketer of better-for-you breakfast food. Kellogg celebrated its 100th Anniversary in 2006. For more information, visit http://www.kelloggcompany.com. SOURCE: Kellogg Company
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