| We All Scream |
| Friday, 23 July 2010 16:15 | |||
 (Here’s another report based on our discoveries while on the floor of the IFT Conference in Chicago. Ed.)Itasca, Illinois, July 2010 — One of the booths in the 4000 row at IFT last week seemed popular with passersby, so we stopped too, to see what was drawing them in. It was the offering of an ice cream cookie, with the cookie part made with Fibersol®-2, a new product that will enable the consumer to increase their dietary fiber content, and nutritional value, of practically any food, beverage or powdered supplement. The cookie was delicious. Manufacturers using Fibersol-2 can meet daily requirements for fiber by using Fibersol-2’s digestion-resistant maltodextrin in their applications. But even with this, the consumer will probably gobble up products containing this new ingredient, because it does not affect taste or viscosity of the foods of which it is a part. Fibersol-2 can be incorporated into all types of beverages, processed food, cultured dairy products, frozen dairy desserts, confections, and dietary supplements in every form. Even the most health-conscious consumer doesn‘t want to give up taste, so manufacturers hopefully can meet consumers’ needs for a great-tasting product with Fibersol-2. And Fibersol-2 digestion resistant maltodextrin is backed by a technical support team that understands ingredient technology and is committed to providing application solutions that work. This product was made possible through a joint venture between Archer Daniels Midland Company, Matsutani Chemical Industry Co., Ltd., and Matsutani America, Inc. The joint venture, which officially formed May 1, 2006, supports the worldwide sales and marketing of Fibersol®-2. Fibersol-2 was invented by Japan’s Matsutani Chemical Industry Co., Ltd., and has been exclusively produced at ADM’s Clinton, Iowa, facility since 1999. ADM will continue to manufacture Fibersol-2 dietary soluble fiber for both Matsutani Chemical and the joint venture. The joint venture combines Matsutani’s strong technical and scientific expertise with ADM’s vast production facilities and transportation network, resulting in a quality food ingredient that is backed by highly consistent service and more readily available supply. The current Daily Reference Value (DRV) for total dietary fiber is 25 g per day (typical 2,000 calorie per day diet). In the U.S., more than 75% of adults do not meet the DRV for dietary fiber.1 So providing consumers a way to add more fiber to current diets yet retain full sensory appeal of the foods they eat is critical. Fibersol-2 can hopefully help curtail this problem. www.fibersol2.com SOURCE: Fibersol-2
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