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Go Macro!
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Tuesday, 21 March 2017 18:55
Viola, Wisconsin, March 2017–-GoMacro®, makers of organic, vegan, nutrition bars, recently teamed up with international pop sensation, Ellie Goulding, to unveil the all-new, all-Ellie MacroBar.

The family-owned company with roots in organic farming, is excited to add an “Ellie-inspired” twelfth flavor — Coconut + Almond Butter + Chocolate Chips — to the company’s award-winning line of USDA Certified Organic MacroBars. Ellie Goulding, the 2016 Grammy-Nominated international pop star and fitness icon, approached GoMacro in early 2015 about the possibility of working together.

A long-time MacroBar fan, Ellie was interested in becoming more personally involved with the company that was playing a daily role in fuelling her life. After shaking hands and following months of development, GoMacro and Ellie Goulding introduced their co-created Ellie Goulding inspired MacroBar: Everlasting Joy. 

Ellie’s new nutrition bar combines coconut, almond butter, and chocolate chips to deliver a nutritious and satisfying balance of carbs, healthy fats, and plant-based protein. Sharing a desire to give back to the community, GoMacro will donate a portion of its proceeds to benefit feeding the homeless, a program that will support both Ms. Goulding’s UK-based charity Streets of London and the USA-based charity Stand up for Kids.

“MacroBars have been my go-to snack after a workout and when I’m on tour. For the new bar, I wanted something that was sweet and a good-source of plant-based protein,” commented Goulding. “I am honored to help create a new product with a company that shares my values of healthy living and giving back.”

The co-created MacroBar is part of a larger partnership between Ms. Goulding and the Wisconsin-based organic food company, including a sweepstakes for a chance to win VIP tickets to Ellie’s performance at Madison Square Garden in June and a private workout with Ellie in September. Ellie’s new MacroBar, also available in MacroBar Mini, is USDA Organic Certified, Non-GMO Project Verified, 100% plant-based, kosher certified, gluten-free certified, vegan certified and soy-free. The Coconut + Almond Butter + Chocolate Chips MacroBar (MSRP $2.89) became available to purchase online at GoMacro.com on March 14th and will be on the shelves at retailers by summer 2016. For more information, please visit gomacro.com
 
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