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The Beyond Burger
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Wednesday, 31 May 2017 15:32
El Segundo, California, May 2017—Beyond Meat™, a leader in plant protein, recently announced its launch of The Beyond Burger™ at Hong Kong’s Green Common markets. In April, the Beyond Burger began being served at the in-store bistro of Green Common’s Harbor City and Landmark locations, and just a few weeks later, began introducing retail packs of its product for sale in the protein aisle of Green Common supermarkets.

Following the Green Common launch, The Beyond Burger became available in May at The Butchers Club, a popular burger restaurant in Hong Kong. The Butchers Club, centered around offering high quality dry-aged beef, now has a plant-based option that looks, cooks and satisfies like a beef burger. 

“I am proud and ecstatic that Hong Kong and Green Common will be the first place outside of the U.S. to carry The Beyond Burger,” said Green Monday’s David Yeung, CEO and co-founder. “Hong Kong, shockingly, has the highest meat consumption per capita in the world. The launch of The Beyond Burger, along with all Beyond Meat products, not only will pleasantly surprise consumers with an amazing taste and nutrition profile, but will also mark the official beginning of the food, health and sustainability revolution in Asia.

“I wouldn’t compare The Beyond Burger with other plant or meat burgers; I would compare it to the iPhone or Tesla, because it is, simply, a game-changer.”

The Beyond Burger boasts 20 grams of plant-based protein, contains no gluten, no cholesterol, no soy and no GMOs.

Green Monday, a social enterprise group, opened the world’s first plant-based green living concept store Green Common to enable healthy and sustainable living. It incorporates a plant-based supermarket, bistro, and cooking studio called Kind Kitchen all under one roof.

“We’ve resisted offering the Beyond Burger internationally as we remain in the early stages of distribution here in the United States” said Ethan Brown, CEO of Beyond Meat “however, reflecting recent increases in capacity, this special opportunity in Hong Kong, and our long-standing relationship with David, we are thrilled to announce this partnership. It has been gratifying to see consumers embrace The Beyond Burger in the United States, and we hope with this first step into Asia, we can bring greater awareness of the shifting protein paradigm to this vitally important economy.”

For more information on the new Beyond Burger-Green Common partnership, visit beyondmeat.com.

About Beyond Meat
Based in Los Angeles, California, Beyond Meat is a privately held company on the cutting edge of plant protein research and development. With a goal of driving innovation and progress, the company provides plant-based protein foods – without sacrificing the taste, mouth feel or meat satisfaction. Investors include Bill Gates, Twitter co-founders Biz Stone, and Evan Williams. Visit www.BeyondMeat.com, Twitter @BeyondMeat or Facebook.com/BeyondMeat. #BeyondMeat #BeyondBurger #FutureOfProtein

About Green Common
Green Common, a pioneering plant-based one-stop concept store for casual dining and shopping, is revolutionizing the way we eat that is good for ourselves, good for humanity and good for the planet. In 2015, Green Common set up shop and has subsequently opened 2 more cafes in Landmark and Harbor City. Its Market area offers an extensive selection of healthy snacks, staple foods, as well as body care and household products with Green Common labels, including gluten-free, vegan and raw etc. Customers can make informed choices easily while shopping.
 
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